Traffic Insights
Read storefront pageviews, sessions, conversion funnel, top pages, and daily traffic — not sales revenue.
E-commerce → Storefront content → Insights is traffic, not money.
Hash: /modules/ecommerce/content#insights.
Title: Shop insights — Traffic and conversion funnel (pageviews, sessions, cart → purchase).
Insights ≠ Analytics menu. Sales KPIs (revenue, orders, top products): Store Analytics. Head tags (GA4 / GTM): Tracking Tags.
Range and refresh
| Control | Role |
|---|---|
| Last 7 days | Default window |
| Last 30 days | Wider window |
| Refresh | Reload numbers for the selected range |
Empty shop: No data yet. Place a few storefront visits (and a test order) then refresh.
KPI row
| Card | Meaning |
|---|---|
| Pageviews | Pages loaded |
| Sessions | Visits |
| Unique visitors | Distinct visitors in the range |
Conversion funnel
Heading Conversion funnel with Visit → purchase % at the top.
| Step | Rate shown |
|---|---|
| Visits | Starting count |
| Product views | % of visits |
| Add to cart | % of product views |
| Checkouts | % of add-to-carts |
| Purchases | % of checkouts |
A shop can have visits and still show 0% conversion if nobody completed checkout in that window.
Top pages
| Column | Content |
|---|---|
| Path | e.g. /, /shop, /cart, /checkout |
| Pageviews | Hits on that path |
Daily table
One row per day:
| Column | Content |
|---|---|
| Day | Date |
| Pageviews | That day |
| Sessions | That day |
| Visitors | That day |
| Product views | PDP views |
| Add to cart | Cart adds |
| Checkouts | Checkout starts |
| Purchases | Completed orders |